01 — Work
Selected work.
Platforms, brands and products — built end-to-end.
CollabCart
Branding · Website · Platform
Creator commerce that turns trust into revenue — personalised storefronts for creators and small businesses, with no inventory or setup.
Gro Clinics
System architecture · Telehealth
Doctor-led hair restoration across Australia and New Zealand. Full system architecture and a telehealth platform spanning consults to scripts.
My Performance Doctor
Platform
Concierge longevity and performance medicine. A platform that makes advanced biomarkers legible and care genuinely proactive.
Kurk
Website · Platform
A natural anti-inflammatory wellness brand built on next-generation liquid curcumin. Storefront and commerce platform.
Eyetelligence
Website
AI retinal imaging that screens for disease from a single photo — since scaled internationally as Optain.
02 — About
Where vision meets reality
A senior studio — and the person behind it.
Jake Sobel
CEO & Founder
Jake Sobel builds technology that makes complex systems simple and personal. Across his career he has designed telehealth prescribing platforms, launched AI-powered diagnostics, and scaled consumer wellness brands — work spanning regulated healthcare, frontier AI and high-growth commerce.
The throughline is personalisation: platforms that connect people with exactly what they need, proven at scale. That conviction led him to found CollabCart, turning trusted recommendations into seamless commerce.
Pine Beach is the studio expression of the same belief — that the hardest, least-defined problems deserve design and engineering of the highest craft.
03 — Capabilities
Built end-to-end.
Strategy, design and engineering under one roof.
Product design
From first principles to polished experiences. We design products people understand instantly and remember long after.
Engineering
Robust systems, elegant architecture, and production-grade delivery. Built to scale from day one.
Motion & interaction
Movement with purpose. The details that make products feel intuitive, responsive, and alive.
AI & research
Emerging technologies, novel approaches, and difficult problems. Exploration grounded in real-world outcomes.
Brand & identity
Brands are systems, not logos. We create coherent identities that scale across every customer touchpoint.
Platform & infrastructure
The foundations behind ambitious products. Reliable, observable, and engineered for long-term growth.
04 — Start a project
Tell us it's impossible
If you can describe it, we can ship it.
Send a few lines about what you're building. Jake reads every enquiry and you'll hear back within two business days.
jake@pinebeach.com.au